I will have a number of models. While the fewer models will be cheaper to start up with, if you have just a couple of models, then your target audience will be smaller. The goal will be to find the balance between options and cost. Each lineup will have very simple, and to the point names. For example, the Pickup Truck will be called Pickup. There will also be only one Pickup Truck. This will keep things as simple, and to the point. If you are in the market for a pickup truck, then you would have one model to choose from FSP Autos.